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Meet Willow, the Dating App That Won’t Judge You By The Appearance

T listed here are lot of apps available on the market now for young folks searching for love: Tinder, Bumble, and OkCupid, to call a few. Though their rationales vary—Tinder and Bumble are both in regards to the swipe, but on Bumble, women make the very first move, in accordance with OkCupid you’ll get a grip on simply how much information you reveal up front—they all have one or more part of typical: Possible mates judge the other person considering appearance.

But Willow, a brand new software striking the App shop on Wednesday, is looking for a various approach. As opposed to swiping left or right in line with the first selfie you notice, you’re prompted to resolve a couple of three questions—written by users—that are made to spark a conversation up. What’s more, users decide when and in case they would like to share pictures along with other users; to start with, the responses to those concerns are typical dates that are future.

The app’s creator Michael Bruch claims Willow places the “social” back social networking. Bruch, now 24, had been fresh away from nyc University when he established the application year that is last. He states he had been seeking to fill a void he noticed when using dating apps that focused on swipes in place of that which you like.

“You can match with a number of individuals until you start talking to them, ” Bruch tells TIME that you think are good looking but you don’t really know much about them. “If I’m going to invest time with somebody i wish to understand that people have actually one thing to talk about–that’s what’s essential to me. ”

Bruch is hoping that same curiosity about discussion is very important to many other teenagers too. Up to now, Willow has gained some traction. Continue reading