MGM Resorts is suing a on-line casino for trademark infringement and cybersquatting.
MGM Resorts gets litigious over a rogue online gambling company using its name, but history shows big casino brands have tough time collecting damages in these cases.
A lawsuit filed in United States District Court for the District of Nevada on Thursday accuses the unnamed operator of LiveMGM.com of incorporating the company’s trademarks, including its famous lion logo design, for the true purpose of ‘impersonating MGM and trading off of the fame that is substantial and consumer recognition’ of the MGM title.
LiveMGM.com, a oriental site, is accused of pretending to be the real MGM in an attempt to ‘lure gamblers to gamble at its illicit site,’ according to the filing.
The casino giant is looking for relief that is injunctive the operator, as well as transfer of the domain name, plus compensatory and punitive damages, and attorneys’ fees and expenses.
The filing notes that LiveMGM.com’s website also contains a copyright that is false at the bottom of the property page, saying ‘Copyright MGM Resorts International.’
Damages Hard to Retrieve
Casino giants like MGM are periodically required to defend their intellectual home rights aggressively against unscrupulous gambling internet sites. In 2015, Sheldon Adelson’s Las Vegas Sands Corp won a similar lawsuit against 35 Chinese online gambling websites that each and every appro Continue reading