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D. WEB SITES AND ONLINE SOLUTIONS DIRECTED TO CHILDREN

1. COPPA relates to web sites or online solutions being “directed to young ones. ” What determines whether or perhaps not a web site or service that is online directed to kiddies?

The amended Rule sets down a quantity of facets for determining whether a web page or online service is directed to kiddies. Included in these are subject material of this web web site or solution, its artistic content, the usage of animated figures or child-oriented tasks and incentives, music or any other sound content, chronilogical age of models, existence of son or daughter a-listers or a-listers who attract young ones, language or other traits of this internet site or online solution, or whether marketing marketing or showing up on the internet site or online service is directed to kids. The Rule additionally states that the Commission will give consideration to competent and reliable evidence that is empirical market structure, along with proof concerning the intended market associated with the web web web site or solution. See 16 C.F.R. § 312.2 (meaning of “Web site or online solution directed to young ones, ” paragraph (1)).

As described in FAQ D. 5 below, the amended Rule additionally considers an internet site or online service to be “directed to kiddies” where it offers real knowledge that it’s gathering private information straight from users of some other web site or online solution this is certainly directed to kids. See 16 C.F.R. § 312.2 (definition of “Web site or online solution directed to young ones, ” paragraph (2)). Continue reading

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